DECODING BUSINESS MINDS: UNLEASHING THE POWER OF WEALTH CREATION

Serial entrepreneur Ajay Gupta is the quintessential Indian businessman. / He has spent more than three decades in businesses creating companies / that have grown despite numerous obstacles and challenges that came from / within the entrepreneurial ecosystem, but more so from a societal mindset / that has origins in the British Raj. / Thinking of a business as a lifelong career does not come naturally to most / Indians. In fact, in Indian middle-class families, business is not seen as a / secure source of income. Many of the myths surrounding business and / businessmen are the reason why even those who have an innate talent for / enterprise eventually suppress their dreams. This book debunks many of / these myths and looks at how India can become truly aatmanirbhar and / create limitless wealth for all. / Decoding Business Minds is a break from a stereotypical business book and / is a practical guide to overcoming fears, creating the right attitude and / working consistently towards an actionable vision. Ajay takes on the role / of business coach, mentor and storyteller to look at everyday examples / and real-life stories that will inspire everyone to emerge out of the herd / mentality that sees business as risky, unstable and stressful. He deciphers / the unique DNA of Indians that can make them world-beaters in the future. / He also reveals some of the innovations, strategies and formulae that can / help create wealth and scale up businesses. / This is a book to remind Indians that business is in their blood. /